Always Within Context


Your complete guide to MGID content.

All responsibilities for the Content Policies are distributed to Epeex by MGID provided by Metup Srl as a White Label partner and MGID.

MGID is results driven and passionate about native advertising. We make sure that our agencies, brands and publishers successfully merge for increased conversion rates and bigger returns. We've mapped out the basic content guidelines to help you get those.

Prohibited content and products

MGID reserves the right to block any and all content, products or services for any reason, as we see it fit.

  • Dating services facilitating sexual encounters
  • Exploitation or endangerment of minors
  • High-risk investments or impossible get-rich-quick schemes
  • Illegal subject matter or promotion of illegal activity
  • Illicit or digital drugs
  • Mail-order bride services
  • Malware, phishing or spam
  • Material that is abusive, discriminatory, exploitative, harassing, hateful, intolerant, obscene, offensive, threatening, violent, or vulgar
  • Misleading, inaccurate, or deceitful information
  • Online pharmacies
  • Poor grammar and misspellings
  • Pornography or erotica
  • Products or services claiming to predict the future
  • Slanderous reports
  • Terrorism
  • Tobacco or nicotine
  • Unauthorized celebrity endorsements
  • Violating third party rights: copyright, trademark, privacy, publicity, or other personal or proprietary rights
  • Weapons and explosives
  • F-words

Restricted content and products

Please contact your account manager for any content in question. Such cases may include:

  • Alcohol
  • Dating sites
  • E-cigarettes and vaping products
  • Financial services
  • Gambling
  • Political campaign advertising
  • Religion
  • Self-improvement products
  • Software downloads
  • Subscription services
  • Supplements
  • Sweepstakes or contests
  • Weight loss products

Content and landing pages

MGID considers the image and headline of the ad, independent from the landing page or offer, when determining its overall rating. We then make sure that advertisers and publishers are a match made in heaven. Applicable content builds new relationships and offers additional value to existing audiences.

G: No suggestive material of any kind. This includes images of people showing too much skin (no cleavage, stomach, or above the knee) and provocative language. No mature topics, highly controversial issues, or depictions of any violence (non-cartoon).

PG: No sex-related or promiscuous content. Tasteful imagery associated with topics such as swimwear (no thongs), body art, and fitness may include skin. Select images and topics for fictional entertainment may include mild violence.

R: Content includes sexual topics and non-explicit suggestive imagery, as well as violence in news or entertainment media. Content may include funny and humorous stuff restricted to an older audience. Parental guidance is suggested to a younger audience.

NC17: Subject matter may be more controversial with strange, odd or peculiar imagery. Bizarre stories of non-fictional and fictional characters may be included here.

NSFW: Content may be sexual in nature, sensational, shocking, or outrageous. Creative content does not contain nudity, pornography, erotica, or explicit sex.

High-quality content should provide a positive, user-friendly experience.

Content

G

PG

R

NC17

NSFW

Adult Novelty Gifts

no
no
yes
no
yes

Alcohol / E-cigarettes

no
no
yes
yes
yes

Body Art

no
no
yes
yes
yes

Current Public Policy

no
no
yes
yes
no

Dating

no
no
yes
no
yes

Erotica

no
no
no
no
no

Energy & Brain Boosters

no
no
yes
yes
no

Fitness

yes
yes
yes
yes
yes

Gambling

no
no
yes
yes
yes

Beauty / Health

yes
yes
yes
yes
yes

Illicit or Digital Drugs

no
no
no
no
no

Medicine

no
no
no
no
no

Nudity

no
no
no
no
no

Partial Nudity

no
no
no
no
yes

Politics

no
yes
yes
yes
no

Pornography

no
no
no
no
no

Religion

no
yes
yes
no
no

Self-Improvement

yes
yes
yes
yes
no

Sex

no
yes
yes
no
yes

STDs

no
yes
yes
yes
no

Suggestive Content

no
no
yes
no
yes

Swimwear

yes
yes
yes
yes
yes

Violence

no
no
yes
yes
yes

Weapons & Explosives

no
no
no
no
no

Weight Loss

no
yes
yes
yes
yes

* Content distribution may diverge slightly from the standard depending on geo targeting and audience. The final decision on this matter lies with the moderators.


Additional information on MGID advertising policies

We've included specifications for more detailed categories—the ones that can get pretty complicated.

Gambling

    • Permitted
    • Australia, New Zealand and Canada without a license
    • Other licensed countries
    • U.S. – Delaware, New Jersey and Nevada with licenses
    • Google Play and iTunes games without winnings or withdrawals
    • Prohibited
    • All of U.S. except for Delaware, New Jersey and Nevada if licensed
    • Non-gambling sites falsely expressing or implying wins
    • Promotion of gambling as a significant source of income
    • Gambling related games where the final landing is not Google Play or iTunes

MGID reserves the right to reject any content page for any reason, as we see it fits.

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